Monday, April 15, 2013

Miss Communication

It's a running gag that the communications field is very diverse. With a degree in communications, you can work in almost any field, for almost anyone, doing almost anything. But that's not what parents want to hear when they ask, "what exactly do you DO?"

So here's a (non-inclusive) list of what communications majors can get into:

  • Event planner
  • Crisis manager
  • Editor
  • Technical writor
  • Public relations manager
  • News writer
  • lobbyist
  • Public Information Office Writer
  • Community Affairs Liaison
And there are so many more!

What job(s) are you expecting to get into with your communiations degree?

Monday, April 1, 2013

P. Arrrgh.

As a public relations student, I find myself learning more and more about the vast field ever day. As an intern for a company, I realize that it's easy to get in over your head. But I have been blessed with a few lessons to keep me from stressing.

1. Know your client: You don't have to be an expert, but know who you're representing. It'll prevent you from wasting time.

2. Be honest: No one likes a liar. Plus, words spreads fast. I mean, this IS the communications field.

3. Start relationships: PR is all about the people. A good publicist knows how to start--and maintain--good relationships.

4. Don't stress: It sounds like an oxymoron because that's the whole idea behind PR. But sometimes, it's better to take your time. Don't spam journalists with pitches (that they most likely won't read). Don't send emails to the same person 25 times in one sitting. Don't take off more than you can chew. PR is already a tough gig. Don't add unnecessary roughness to your job.