As a public relations student, I find myself learning more and more about the vast field ever day. As an intern for a company, I realize that it's easy to get in over your head. But I have been blessed with a few lessons to keep me from stressing.
1. Know your client: You don't have to be an expert, but know who you're representing. It'll prevent you from wasting time.
2. Be honest: No one likes a liar. Plus, words spreads fast. I mean, this IS the communications field.
3. Start relationships: PR is all about the people. A good publicist knows how to start--and maintain--good relationships.
4. Don't stress: It sounds like an oxymoron because that's the whole idea behind PR. But sometimes, it's better to take your time. Don't spam journalists with pitches (that they most likely won't read). Don't send emails to the same person 25 times in one sitting. Don't take off more than you can chew. PR is already a tough gig. Don't add unnecessary roughness to your job.
These are good tips. I have always been taught to maintain good relationships and talk to everyone.
ReplyDeleteThose are good tips, but another on is you must maintain your morality through everything.
ReplyDeleteYou have some great tips. I believe all PR students should follow this tips to avoidbeing over-stressed.
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